The Noodle team needed support to turn their vision into reality. The idea, a platform to support students during the application process, would made educational information and advisors accessible to everyone.
We began by understanding the goals and ambitions of the team. Next, we set out to create a visual language for the platform that was fully responsive with enabled chat messaging and relevant content recommendations. We worked closely with the executive and engineering teams to hand-off custom iconography, information hierarchy, and art direction that helps prospective students (and their network) find the right fit.