Onia’s product team needed a fully responsive website that could keep up with new releases, whether it be a new swimsuit or the perfect tee that reflected the easy-living lifestyle brand. The existing site didn’t allow for seamless updates or products to be showcased side-by-side. We knew we could fix their current issues, and plan for future growth.
Brian Hoff, Creative Director
We helped Onia build a flexible system that solved for unique product images and that could accommodate future photography challenges, while also improving on their mobile navigation, browsing experience, and checkout flow.
First, we dived into the responsive design to give Onia’s customers a better flow for landing on the site to shopping through various categories to a simple check out experience. Second, we designed a system and templates for the team to use for future products. By providing these tools, we enabled the Onia team to update new products to the site as they were ready and creatively feature each addition.