Pai Skincare wanted a blog as stunning as their product. The Pai Life struggled to tell their story, organize content and align with the rest of the brand.
Brian Hoff, Creative Director
Our goal was to help Pai create a blog that felt refreshing and organic. Visuals that matched the same level of care that’s been put into their products.
Beginning with typography, we over-hauled the blog to better reflect Pai Skincare’s visuals and purpose. Using their well-curated instagram account and skincare bottles as inspiration, we set out to refine the color palette, add texture, and patterns to the blog. Most importantly, we integrated a customized Shopify API that allows viewers to shop the products directly from the blog post.