The retail consumer experience, on the other hand, comprises several complex user flows, supporting withdrawals, deposits, trades, and loans. With the trading flow, for example, we needed to include price refreshes to indicate changes in the market and reinforce that a user needed to sell their existing assets in order to buy crypto. We also considered how to display extra information like the conversion rate and a user’s exchange limit.
Working closely with BlockFi’s engineers, we thought through the UX complexities of applying for a loan using crypto as collateral. We designed a clean dashboard that lets users toggle between a grid and list view to see details on funded loans, applications, and an archive. The loan details are dynamic to the state it’s in, with varying calls to action.