For decades, Security Lock Distributors had been the nation’s leader in electrical and mechanical door hardware. But to stay on top, they needed to move forward.
We teamed up on an ambitious transformation: creating an entirely new brand and e-commerce experience that would solidify their status in a rapidly changing industry.
It started with customer connection. Customers had been calling the company “SECLOCK” for years—now it was time to make it official. A new name needed a new brand identity to match. One that was future-proof but still resonated deeply with a loyal customer base. We took an “honest design” approach. Not too trendy, not too serious—just the right amount of modern to keep SECLOCK ahead of the curve.
Our next challenge was to deliver a best-in-class B2B e-commerce experience. It needed to position SECLOCK as a technology-enabled company. And just like SECLOCK, it needed to quickly connect customers to the right solutions.