Research
We combine qualitative and quantitative research to understand users, pressure-test assumptions, validate decisions, and uncover opportunities to do even better.
Capabilities
Stakeholder interviews
Conversations with the people who lead and run the business, to align early on goals, constraints, and what success looks like. They surface the knowledge that rarely makes it into a brief.
Rapid prototyping
Ideas made tangible quickly and tested with real people before significant budget goes into building them.
A/B testing
Controlled experiments with real traffic. The data settles the debate.
User interviews
Time with your customers and prospects, hearing their needs, motivations, and frustrations in their own words.
Audience personas
Evidence-based portraits of the people you serve: what they need, how they decide, and what stands in their way. Every team that touches the product works from the same picture.
Usability testing
Real people, real tasks, honest results. Where they struggle tells us exactly what to fix.
UX audits
An expert review of your product against usability principles, accessibility standards, and your business goals, with a prioritized list of what to fix first.
Human-AI interaction research
Understand how people engage with AI-powered experiences. Through research, prototyping, and usability testing, we uncover opportunities to improve comprehension, trust, control, and overall experience quality.
Research in practice
Coursera
Refreshed its MasterTrack Certificate experience to attract more learners and drive enrollment. We used user research to create a more engaging, intuitive digital experience designed to build trust and simplify decision-making.
Dent Wizard
Modernized how technicians record vehicle damage on dealer lots. We rode along on lot walks to see the work firsthand, then designed and tested a mobile app to replace paper work orders.
SECLOCK
Mapped the customer journey to shape a better quoting experience. We built a service blueprint of every step, from first quote request to job-site installation, to find where the product could help most.
Testimonials
“We experienced significant growth in a short time. We needed to elevate our digital presence and explain our unique value proposition in a way that attracted our audience of very sophisticated private capital investors. RocketAir met that challenge and exceeded our expectations.”
“Having worked with many design agencies in the past, I am convinced they are in the top 1% of their field. RocketAir delivers much more than just outstanding aesthetic design—they put deep emphasis on user experience.”
“We partnered with RocketAir to launch a game-changing new product. We needed highly complex functionality with an elegant user experience, and RocketAir more than delivered in designing essentially the Zapier of healthcare.”
“We completely reimagined our flagship product from presentation to workflows and new features. RocketAir delivered an exceptional design that reinvigorated the platform and renewed interest for our customers.”
“Trust is everything in an agency relationship, and RocketAir was without a doubt a partner we could count on.”
Keep exploring
Strategy
We connect the big picture to the path forward, defining a clear North Star and setting the right trajectory to get there.
Brand
We create distinctive brands with the strategy, identity, and voice to connect with audiences, build credibility, and compete.
Experience
We design and build high-performing websites, apps, and e-commerce platforms that bring brands to life and drive results.