Making an AI-powered video insights platform beautifully intuitive.
Reimagined FocusVision’s flagship Video Insights product.
Through a complete UX/UI overhaul, we transformed complex technology into an intuitive, scalable experience designed for growth. Soon after the redesign, FocusVision was acquired.
UX/UI design
FocusVision’s platform transcribes interviews and focus groups, reads them with natural language processing and surfaces the key moments. The engineering was ahead of the interface. Our brief was to make it feel as simple as it is smart.
FocusVision’s platform transcribes interviews and focus groups, reads them with natural language processing and surfaces the key moments. The engineering was ahead of the interface. Our brief was to make it feel as simple as it is smart.
Video Insights turns hours of research footage into the moments that matter.
FocusVision’s platform transcribes interviews and focus groups, reads them with natural language processing and surfaces the key moments. The engineering was ahead of the interface. Our brief was to make it feel as simple as it is smart.
FocusVision’s platform transcribes interviews and focus groups, reads them with natural language processing and surfaces the key moments. The engineering was ahead of the interface. Our brief was to make it feel as simple as it is smart.
FocusVision’s platform transcribes interviews and focus groups, reads them with natural language processing and surfaces the key moments. The engineering was ahead of the interface. Our brief was to make it feel as simple as it is smart.
FocusVision’s platform transcribes interviews and focus groups, reads them with natural language processing and surfaces the key moments. The engineering was ahead of the interface. Our brief was to make it feel as simple as it is smart.
Video Insights turns hours of research footage into the moments that matter.
FocusVision’s platform transcribes interviews and focus groups, reads them with natural language processing and surfaces the key moments. The engineering was ahead of the interface. Our brief was to make it feel as simple as it is smart.
Video Insights turns hours of research footage into the moments that matter.
FocusVision’s platform transcribes interviews and focus groups, reads them with natural language processing and surfaces the key moments. The engineering was ahead of the interface. Our brief was to make it feel as simple as it is smart.
Video Insights turns hours of research footage into the moments that matter.
FocusVision’s platform transcribes interviews and focus groups, reads them with natural language processing and surfaces the key moments. The engineering was ahead of the interface. Our brief was to make it feel as simple as it is smart.
Video Insights turns hours of research footage into the moments that matter.
FocusVision’s platform transcribes interviews and focus groups, reads them with natural language processing and surfaces the key moments. The engineering was ahead of the interface. Our brief was to make it feel as simple as it is smart.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
The library greets each researcher by name and gives every project its own cover.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Strike out a line of the transcript and that part of the video is cut. Editing video became editing text.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Select a passage in the transcript and it becomes a clip.
Every control starts from the transcript, and the video follows.
Every control starts from the transcript, and the video follows.
Researchers work in the spoken word, so the interface does too.
Every control starts from the transcript, and the video follows.
Every control starts from the transcript, and the video follows.
Every control starts from the transcript, and the video follows.
Every control starts from the transcript, and the video follows.
Researchers work in the spoken word, so the interface does too.
Every control starts from the transcript, and the video follows.
Researchers work in the spoken word, so the interface does too.
Every control starts from the transcript, and the video follows.
Researchers work in the spoken word, so the interface does too.
Every control starts from the transcript, and the video follows.
Researchers work in the spoken word, so the interface does too.
Every control starts from the transcript, and the video follows.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Filters for sentiment, keywords and entities narrow hours of footage to the clips worth watching.
Every pattern was checked for feasibility before it was drawn in detail, and high-fidelity prototypes carried each flow through stakeholder reviews.
Every pattern was checked for feasibility before it was drawn in detail, and high-fidelity prototypes carried each flow through stakeholder reviews.
We designed with the engineers in the room.
Every pattern was checked for feasibility before it was drawn in detail, and high-fidelity prototypes carried each flow through stakeholder reviews.
Every pattern was checked for feasibility before it was drawn in detail, and high-fidelity prototypes carried each flow through stakeholder reviews.
Every pattern was checked for feasibility before it was drawn in detail, and high-fidelity prototypes carried each flow through stakeholder reviews.
Every pattern was checked for feasibility before it was drawn in detail, and high-fidelity prototypes carried each flow through stakeholder reviews.
We designed with the engineers in the room.
Every pattern was checked for feasibility before it was drawn in detail, and high-fidelity prototypes carried each flow through stakeholder reviews.
We designed with the engineers in the room.
Every pattern was checked for feasibility before it was drawn in detail, and high-fidelity prototypes carried each flow through stakeholder reviews.
We designed with the engineers in the room.
Every pattern was checked for feasibility before it was drawn in detail, and high-fidelity prototypes carried each flow through stakeholder reviews.
We designed with the engineers in the room.
Every pattern was checked for feasibility before it was drawn in detail, and high-fidelity prototypes carried each flow through stakeholder reviews.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
Key Moments are scored for sentiment and relevance; comments and mentions bring the team into the same view.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
The reel plays in a full-screen theatre mode in the manner of a streaming service, with captions and Key Moments alongside.
Design system
System
Every state, documented.
We built the interface as a design system: each component drawn in all of its states, from idle to error, so nothing was left to interpretation in engineering.
The same system was designed to extend across FocusVision’s other products, setting the visual direction for the line.
System
Every state, documented.
We built the interface as a design system: each component drawn in all of its states, from idle to error, so nothing was left to interpretation in engineering.
The same system was designed to extend across FocusVision’s other products, setting the visual direction for the line.
We built the interface as a design system: each component drawn in all of its states, from idle to error, so nothing was left to interpretation in engineering.
Every state, documented.
We built the interface as a design system: each component drawn in all of its states, from idle to error, so nothing was left to interpretation in engineering.
Every state, documented.
We built the interface as a design system: each component drawn in all of its states, from idle to error, so nothing was left to interpretation in engineering.
System
Every state, documented.
We built the interface as a design system: each component drawn in all of its states, from idle to error, so nothing was left to interpretation in engineering.
We built the interface as a design system: each component drawn in all of its states, from idle to error, so nothing was left to interpretation in engineering.
We built the interface as a design system: each component drawn in all of its states, from idle to error, so nothing was left to interpretation in engineering.
We built the interface as a design system: each component drawn in all of its states, from idle to error, so nothing was left to interpretation in engineering.
We built the interface as a design system: each component drawn in all of its states, from idle to error, so nothing was left to interpretation in engineering.
Clean type, generous space and one action at a time. Complexity is there when a researcher needs it and out of the way when they don’t.
Clean type, generous space and one action at a time. Complexity is there when a researcher needs it and out of the way when they don’t.
A B2B tool that feels like the apps its users already enjoy.
Clean type, generous space and one action at a time. Complexity is there when a researcher needs it and out of the way when they don’t.
Clean type, generous space and one action at a time. Complexity is there when a researcher needs it and out of the way when they don’t.
Clean type, generous space and one action at a time. Complexity is there when a researcher needs it and out of the way when they don’t.
Clean type, generous space and one action at a time. Complexity is there when a researcher needs it and out of the way when they don’t.
A B2B tool that feels like the apps its users already enjoy.
Clean type, generous space and one action at a time. Complexity is there when a researcher needs it and out of the way when they don’t.
A B2B tool that feels like the apps its users already enjoy.
Clean type, generous space and one action at a time. Complexity is there when a researcher needs it and out of the way when they don’t.
A B2B tool that feels like the apps its users already enjoy.
Clean type, generous space and one action at a time. Complexity is there when a researcher needs it and out of the way when they don’t.
A B2B tool that feels like the apps its users already enjoy.
Clean type, generous space and one action at a time. Complexity is there when a researcher needs it and out of the way when they don’t.
The redesign made a sophisticated engine easy to use at first sight, for new users and research veterans alike.
The redesign made a sophisticated engine easy to use at first sight, for new users and research veterans alike.
Powerful tools earn trust by being clear.
The redesign made a sophisticated engine easy to use at first sight, for new users and research veterans alike.
The redesign made a sophisticated engine easy to use at first sight, for new users and research veterans alike.
The redesign made a sophisticated engine easy to use at first sight, for new users and research veterans alike.
The redesign made a sophisticated engine easy to use at first sight, for new users and research veterans alike.
Powerful tools earn trust by being clear.
The redesign made a sophisticated engine easy to use at first sight, for new users and research veterans alike.
Powerful tools earn trust by being clear.
The redesign made a sophisticated engine easy to use at first sight, for new users and research veterans alike.
Powerful tools earn trust by being clear.
The redesign made a sophisticated engine easy to use at first sight, for new users and research veterans alike.
Powerful tools earn trust by being clear.
The redesign made a sophisticated engine easy to use at first sight, for new users and research veterans alike.
Impact
We delivered the redesign and its design system in 2019. FocusVision merged with Confirmit in early 2021 to form Forsta, which was acquired by Press Ganey the following year. Video Insights remains part of the Forsta platform.
We delivered the redesign and its design system in 2019. FocusVision merged with Confirmit in early 2021 to form Forsta, which was acquired by Press Ganey the following year. Video Insights remains part of the Forsta platform.
The brief was to turn complex technology into an intuitive, scalable product experience.
We delivered the redesign and its design system in 2019. FocusVision merged with Confirmit in early 2021 to form Forsta, which was acquired by Press Ganey the following year. Video Insights remains part of the Forsta platform.
We delivered the redesign and its design system in 2019. FocusVision merged with Confirmit in early 2021 to form Forsta, which was acquired by Press Ganey the following year. Video Insights remains part of the Forsta platform.
We delivered the redesign and its design system in 2019. FocusVision merged with Confirmit in early 2021 to form Forsta, which was acquired by Press Ganey the following year. Video Insights remains part of the Forsta platform.
We delivered the redesign and its design system in 2019. FocusVision merged with Confirmit in early 2021 to form Forsta, which was acquired by Press Ganey the following year. Video Insights remains part of the Forsta platform.
The brief was to turn complex technology into an intuitive, scalable product experience.
We delivered the redesign and its design system in 2019. FocusVision merged with Confirmit in early 2021 to form Forsta, which was acquired by Press Ganey the following year. Video Insights remains part of the Forsta platform.
Acquired
2021
FocusVision merged with Confirmit to form Forsta, less than two years after the redesign.
Video Insights today
Live
The product continues as part of the Forsta research platform, seven years on.
Design system
1
A component library with every state documented, designed to extend across the product line.
The brief was to turn complex technology into an intuitive, scalable product experience.
We delivered the redesign and its design system in 2019. FocusVision merged with Confirmit in early 2021 to form Forsta, which was acquired by Press Ganey the following year. Video Insights remains part of the Forsta platform.
The brief was to turn complex technology into an intuitive, scalable product experience.
We delivered the redesign and its design system in 2019. FocusVision merged with Confirmit in early 2021 to form Forsta, which was acquired by Press Ganey the following year. Video Insights remains part of the Forsta platform.
The brief was to turn complex technology into an intuitive, scalable product experience.
We delivered the redesign and its design system in 2019. FocusVision merged with Confirmit in early 2021 to form Forsta, which was acquired by Press Ganey the following year. Video Insights remains part of the Forsta platform.
