Building a scalable design system ready for what’s next.
A more cohesive, dynamic, conversion-driven website.
Working hand-in-hand as an extension of Iru’s internal team, we established an animation language that brought the product to life through abstract yet intuitive visuals. We designed conversion-focused pages and operationalized the brand through a scalable design system, giving the team the tools to consistently evolve the digital experience.
Partnership
An extension of Iru’s team.
Iru arrived with a new name and a new identity. Our job was to make them work on the web: designing pages that convert, bringing the product to life in motion and building the system that keeps every page consistent.
We worked inside Iru’s tools and brand guidelines, handing annotated Figma files to their engineers in two-week cycles.
Partnership
An extension of Iru’s team.
Iru arrived with a new name and a new identity. Our job was to make them work on the web: designing pages that convert, bringing the product to life in motion and building the system that keeps every page consistent.
We worked inside Iru’s tools and brand guidelines, handing annotated Figma files to their engineers in two-week cycles.
Iru arrived with a new name and a new identity. Our job was to make them work on the web: designing pages that convert, bringing the product to life in motion and building the system that keeps every page consistent.
An extension of Iru’s team.
Iru arrived with a new name and a new identity. Our job was to make them work on the web: designing pages that convert, bringing the product to life in motion and building the system that keeps every page consistent.
An extension of Iru’s team.
Iru arrived with a new name and a new identity. Our job was to make them work on the web: designing pages that convert, bringing the product to life in motion and building the system that keeps every page consistent.
Partnership
An extension of Iru’s team.
Iru arrived with a new name and a new identity. Our job was to make them work on the web: designing pages that convert, bringing the product to life in motion and building the system that keeps every page consistent.
Iru arrived with a new name and a new identity. Our job was to make them work on the web: designing pages that convert, bringing the product to life in motion and building the system that keeps every page consistent.
Iru arrived with a new name and a new identity. Our job was to make them work on the web: designing pages that convert, bringing the product to life in motion and building the system that keeps every page consistent.
Iru arrived with a new name and a new identity. Our job was to make them work on the web: designing pages that convert, bringing the product to life in motion and building the system that keeps every page consistent.
Iru arrived with a new name and a new identity. Our job was to make them work on the web: designing pages that convert, bringing the product to life in motion and building the system that keeps every page consistent.
Conversion-focused pages
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
The homepage direction collapses Iru’s stack into a single scroll of product cards.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
A lead-capture pop-up over the product tour, and G2 ratings as proof.
Compare pages, event invitations and gated reports were each designed around the single action that matters, with proof placed where the decision is made.
Compare pages, event invitations and gated reports were each designed around the single action that matters, with proof placed where the decision is made.
Every page has one job.
Compare pages, event invitations and gated reports were each designed around the single action that matters, with proof placed where the decision is made.
Compare pages, event invitations and gated reports were each designed around the single action that matters, with proof placed where the decision is made.
Compare pages, event invitations and gated reports were each designed around the single action that matters, with proof placed where the decision is made.
Compare pages, event invitations and gated reports were each designed around the single action that matters, with proof placed where the decision is made.
Every page has one job.
Compare pages, event invitations and gated reports were each designed around the single action that matters, with proof placed where the decision is made.
Every page has one job.
Compare pages, event invitations and gated reports were each designed around the single action that matters, with proof placed where the decision is made.
Every page has one job.
Compare pages, event invitations and gated reports were each designed around the single action that matters, with proof placed where the decision is made.
Every page has one job.
Compare pages, event invitations and gated reports were each designed around the single action that matters, with proof placed where the decision is made.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
The compare page lets an IT admin pick their role and their current tool, then answers point by point.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Event pages in light and dark, and a gated report with a call to action that stays within reach on the phone.
Design system
System
Components that keep up with the roadmap.
Iru ships product constantly. We extended its component library with the pieces the marketing site kept needing: stats, pagination, forms, editor picks, assignment rules and more, each specified for desktop and mobile.
The product itself appears in motion. Five short films, built as lightweight Lottie animations, show endpoint management, detection and response, vulnerability management, compliance and identity doing their work.
System
Components that keep up with the roadmap.
Iru ships product constantly. We extended its component library with the pieces the marketing site kept needing: stats, pagination, forms, editor picks, assignment rules and more, each specified for desktop and mobile.
The product itself appears in motion. Five short films, built as lightweight Lottie animations, show endpoint management, detection and response, vulnerability management, compliance and identity doing their work.
Iru ships product constantly. We extended its component library with the pieces the marketing site kept needing: stats, pagination, forms, editor picks, assignment rules and more, each specified for desktop and mobile.
Components that keep up with the roadmap.
Iru ships product constantly. We extended its component library with the pieces the marketing site kept needing: stats, pagination, forms, editor picks, assignment rules and more, each specified for desktop and mobile.
Components that keep up with the roadmap.
Iru ships product constantly. We extended its component library with the pieces the marketing site kept needing: stats, pagination, forms, editor picks, assignment rules and more, each specified for desktop and mobile.
System
Components that keep up with the roadmap.
Iru ships product constantly. We extended its component library with the pieces the marketing site kept needing: stats, pagination, forms, editor picks, assignment rules and more, each specified for desktop and mobile.
Iru ships product constantly. We extended its component library with the pieces the marketing site kept needing: stats, pagination, forms, editor picks, assignment rules and more, each specified for desktop and mobile.
Iru ships product constantly. We extended its component library with the pieces the marketing site kept needing: stats, pagination, forms, editor picks, assignment rules and more, each specified for desktop and mobile.
Iru ships product constantly. We extended its component library with the pieces the marketing site kept needing: stats, pagination, forms, editor picks, assignment rules and more, each specified for desktop and mobile.
Iru ships product constantly. We extended its component library with the pieces the marketing site kept needing: stats, pagination, forms, editor picks, assignment rules and more, each specified for desktop and mobile.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
The blog index and article template, with Iru AI summarising the post.
Impact
Since December 2025 we have designed pages, flows and components alongside Iru’s team, and the motion language we built now runs across the product pages on Iru’s site.
Since December 2025 we have designed pages, flows and components alongside Iru’s team, and the motion language we built now runs across the product pages on Iru’s site.
The brief was a website partner who could move at the pace of the product.
Since December 2025 we have designed pages, flows and components alongside Iru’s team, and the motion language we built now runs across the product pages on Iru’s site.
Since December 2025 we have designed pages, flows and components alongside Iru’s team, and the motion language we built now runs across the product pages on Iru’s site.
Since December 2025 we have designed pages, flows and components alongside Iru’s team, and the motion language we built now runs across the product pages on Iru’s site.
Since December 2025 we have designed pages, flows and components alongside Iru’s team, and the motion language we built now runs across the product pages on Iru’s site.
The brief was a website partner who could move at the pace of the product.
Since December 2025 we have designed pages, flows and components alongside Iru’s team, and the motion language we built now runs across the product pages on Iru’s site.
Product pages in motion
5
Endpoint management, detection and response, vulnerability management, compliance and identity, each animated and running on its product page.
Pages and flows
16
From the competitor comparison and pricing builder to the blog, events, newsroom and integrations library.
Cadence
2 wks
Work delivered in two-week cycles, annotated for Iru’s engineers.
The brief was a website partner who could move at the pace of the product.
Since December 2025 we have designed pages, flows and components alongside Iru’s team, and the motion language we built now runs across the product pages on Iru’s site.
The brief was a website partner who could move at the pace of the product.
Since December 2025 we have designed pages, flows and components alongside Iru’s team, and the motion language we built now runs across the product pages on Iru’s site.
The brief was a website partner who could move at the pace of the product.
Since December 2025 we have designed pages, flows and components alongside Iru’s team, and the motion language we built now runs across the product pages on Iru’s site.
